Windows Phone 7, the Newest Marketing Machine

Microsoft claimed that the upcoming mobile operating system will be an ‘ad-serving’ machine, according to the newest demo of Windows Phone 7. Meanwhile, this news surely delights the markets and the advertisers, not many comments from the consumers.

Windows Phone 7 will be launched at specific time in the end of this year, set to make the advertisers to encourage their product information through a platform that is called Toast. “WP7 is our extra step of NUI (Natural User Interface). We are trying to get the technology from the people,” said Kostas Mallios, the General Manager of the Strategy and Development of Business, Microsoft talking in Cannes Lions International Advertising Festivals in France.

“For the consumers, this is a good experience, the good social connectivity is not just about an application, but it is about cell phones and media. For the marketing, this is really be a supporting advertises machines’, Mallios added.

He also added that this, basically make the advertisers to time-to-time connection possible. This obviously is such an invention of the marketing world and to be as a stepping stone that marketing works in line with the time-shift where everything comes online. For the users, Windows Mobile 7, no need to feel bothered, as you have the choices to choose whether to be in or out for this Toast notification.

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